Mood boards

By Bobbi

We often make mood boards for our projects. The usual process is that one of us gathers 10 -20 pictures suitable to the project on an A3, which we print out and put on the walls of our office, as inspiration - turning the walls into some kind of patchwork.

But there is an even better way of making mood boards. We tried this one for the first time when we were starting up the company, as part of the branding – to use when creating a logo etc.
For this excercise each participant gathers 10-20 pictures (depending on the number of participants) - pictures they think express the brand in some way.
The pictures are spread out on a large table. Now the participants are supposed to remove pictures one at a time, taking turns doing it. Participants can’t say no to a picture being removed by another participant, no matter how much they like that picture.
This goes on until only about 10-15 pictures remain, and those will be the ones used in the final mood board.

Pictures from today’s session

We did this for a project this afternoon, and it was just as fun and rewarding this time. It’s definately worth the effort. Probably we should do it this way every time.

(There are other kinds of mood boards as well – for example this wall of fame next to my computer. I just have to look at it to get in a very good mood!)